The Right Support for the Work Ahead
Root Cellar Consulting provides marketing, program development, and project management support for food and farming organizations. Whether you're launching something new or strengthening an existing initiative, we bring the experience and hands-on leadership to help you get it done.
1
Marketing & Communications
Good work deserves to be seen and understood.
Strong marketing starts with understanding your audience, clarifying your message, and choosing the right ways to reach people. We help organizations build thoughtful marketing strategies and turn them into campaigns, communications, and tools that work in the real world.
One-on-One Marketing Consulting for Farmers
Need help figuring out your next marketing steps? I work directly with farmers and food business owners to assess what's working, identify opportunities, and develop practical strategies that fit their goals, capacity, and budget.
Whether you're improving your website, refining your brand, reaching new customers, or putting the Small Organic Farmer Marketing Toolkit into practice, we can focus on the areas where you need the most support.
One-on-one consulting is a paid service. Start with a free introductory discovery call to discuss your needs and see whether working together makes sense.
Services may include:
Marketing strategy and campaign planning
Brand strategy, positioning, and messaging
Audience research and engagement
Content strategy and editorial planning
Email marketing and social media
Website strategy, SEO, and AI search visibility
Outreach and partnership communications
Marketing audits and performance measurement
2
Services may include:
Program planning and development
Curriculum and workshop design
Training facilitation, webinars, and multi-session series
Educational toolkits, guides, and worksheets
Technical assistance and individualized advising
Participant engagement and learning activities
Resource development and content updates
Program coordination and implementation
Feedback collection and program improvement
Program Development
& Training
Useful resources. Practical learning. Real-world application.
We develop programs, training, and educational resources that help organizations share knowledge and build capacity. From farmer-facing workshops to comprehensive toolkits, our focus is on making information accessible, actionable, and relevant to the people using it.
Featured Training
Farm Marketing Toolkit Training
A customizable workshop series based on the Small Organic Farmer Marketing Toolkit, helping farmers assess their marketing, identify priorities, build a strategy, and put their plans into action.
SEO & AI Search for Farmers
Practical training to help farmers improve their online visibility, understand how customers find their businesses through search engines and AI-powered tools, and make their websites easier to discover.
Training can be tailored to your organization's audience, goals, and program needs.
3
Project Management & Operations
Details handled.
Complex projects need more than a plan. They need leadership, coordination, clear responsibilities, and someone paying attention to the moving pieces. We help organizations build effective systems, manage initiatives, and keep projects moving from concept through implementation.
Services may include:
Project planning and implementation
Cross-functional team and contractor management
Stakeholder and partner coordination
Timeline, budget, and deliverable tracking
Operational assessments and recommendations
Workflow development and process improvement
Systems development and documentation
Change management and organizational transitions
Ongoing project leadership and implementation support
Most projects don't fall neatly into a single category.
A new program might need a marketing strategy, a training toolkit, a contractor team, and someone to manage the whole thing.
That's where Root Cellar Consulting is especially useful.
We bring together strategy, creative problem-solving, and practical project leadership, tailoring the scope of work to your goals, resources, and capacity. Sometimes that means leading an initiative from start to finish. Other times, it means working alongside your team to tackle a specific challenge.
Either way, you can expect clear communication, realistic plans, and hands-on support without unnecessary complications.