Who we are
Root Cellar Consulting is led by Anna Larsen, a strategist and operations advisor with over 15 years of experience supporting values-led businesses through growth, change, and transition.
Anna has worked across food systems, nonprofits, government programs, mental health practices, and creative organizations. Her work blends marketing, operations, and strategic planning, always with an emphasis on clarity, sustainability, and thoughtful execution.
Root Cellar Consulting exists to help organizations get out of their own way and make use of the resources they already have to build systems that support their next phase of work.
Based in Sacramento, California
Our Process
We work in a structured, collaborative way that balances clarity with flexibility. While every engagement is tailored, most projects follow a steady, five-part rhythm.
Grounding & Discovery
We begin by taking stock of what already exists. We examine your resources, capacities, constraints, and context. This includes a close look at your operations, marketing efforts, team dynamics, and current challenges. Together, we clarify your goals and define what success looks like for this phase of your work.
Plan Development
Using what we’ve learned, we develop a clear, practical plan that aligns your goals with your real-world capacity. This may include strategic direction, operational recommendations, marketing frameworks, or system design. Plans are always grounded in what is sustainable for you.
Review & Refinement
Plans are presented clearly and thoughtfully, with space for questions, reflection, and feedback. We refine the work together, ensuring it feels realistic, aligned, and genuinely useful. This step is collaborative by design.
Implementation Planning
Once the plan is set, we translate it into action. This includes defining priorities, timelines, roles, and tools so the work is not just understood, but doable. Where appropriate, Root Cellar Consulting can also support direct implementation or project management.
Progress Check-Ins
Growth rarely happens in a straight line. We build in time to review progress, adjust plans, and respond to what’s emerging. These check-ins help ensure momentum continues without overwhelm.
This process is designed to be steady, respectful, and grounded, with the goal of supporting your meaningful work without unnecessary urgency or noise.